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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
The other potential competitors are Cambodia, Laos and China itself. The
capacity of Cambodia is about 37,000 tons, with the most famous location
in Kampot. The Laos Attracted investors from Vietnam and China recently
for durian plantation. One Chinese company announced its plan to build a
durian orchard of nearly 17,000 rai in Attapeu. Hainan (海南) province in
China flaunted its success in the commercialization of durian production in
2022. It may deliver 45,000 to 75,000 tons by 2024-2025.

The Chinese market for durian is not saturated yet, as some speculated the
market may reach its peak at 1.3 to 1.5 million tons. However, the growth of
demand may not catch the growth of supply as more durian orchards (from
Thailand as well as its neighbors) enter the market. Product innovation and
better quality control may be the solutions for Thailand to meet the challenge
in the scramble for the durian market in China.

Marketing Mix

The observations on durian in Chinese market include product varieties such as
MonThong, Puang Manee, Musang King, in the form of fresh fruit, frozen fruit
or frozen meat, their package size, price, countries of origin such as Thailand
and Malaysia, retailers and major e-commerce platforms such as TMall, JD,
PingDuoDuo and Suning (Table 4.5).

In terms of products, besides the dominating MonThong, Chinese consumers
also seek other varieties, especially Chanee, GanYao, and Puang Manee from
Thailand. Frozen durian meat (for controllable quality and convenience) and
the related concept of “ ripe on the tree” gained popularity, pioneered by
Musang King from Malaysia in the high-end segment. Small size is popular
for nuclear families in China.

In terms of price, the frozen Musang King was around ¥160-¥170/kg
compared with ¥80- ¥115/kg for MonThong and Puang Manee during the
time surveyed. MonThong from Vietnam claimed to be of Thai origin is a
strong competitor in the lower-end segment, where the price may reach
¥35-¥40/kg in some platforms or outlets.

104 Market