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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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1. Overview
The fruit market in China is highly competitive. Even the durian in Thailand faces
increasing competition from ASEAN neighbors like Vietnam, Malaysia and the
Philippines. This Chapter focuses on the market intelligence of the six fruits in
concern, each covered with the following four parts (Table 4.1):

1) Thai Fruit in China: export values and volumes from Thailand, and
their trends;
2) Among Competitors: current and potential competitors, their capacity
and advantages;
3) Marketing mix: observations of the 4P mix (product, price, promotion,

channel) in Chinese market;
4) Consumer insights in terms of positive keywords and negative feedback.

$ !) * ; #
Table 4.1 Organization of Chapter 4

Source: CASPIM
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