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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Marketing Mix
The observations on mangosteen in Chinese market include product grade,
package size, price, countries of origin such as Thailand and Indonesia, retailers
and major e-commerce platforms such as TMall, Tao Bao, JD, PingDuoDuo and
Suning (Table 4.5).

Mangosteens from Thailand were sold at prices from around ¥50/kg to ¥95/kg,
which is similar to those from Indonesia during the time surveyed

Table 4.8 Marketing Mix of Mangosteen in Chinese Market

Source: Compiled by CASPIM
Market 109