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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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Among Competitors

There are six countries with export permission of longan to China so far:
% " # # 7 7
7 6 7 % $ 8*% $ ,?,,9! "
Thailand, Malaysia, Indonesia, Vietnam, Myanmar and recently Cambodia
# 8 $ !)?9!
(October 2022), while Laos is under negotiation for market entry (Table 4.10).
% # " % % # , 7 " % #
China is a large producer of longan with a capacity of 2 million tons, twice as
! ?!G # + 7 #
large as that of Thailand. China imported around 0.5 million tons of longan
,?,? ,?,)!
every year, mostly from Thailand in 2020 and 2021.
$ !)? 3 3 #
Table 4.10 Current and Potential Players in the Longan Market of China

Source: Compiled by CASPIM, with import data from GACC (General Administration of Customs of China)
1 % $ 413 7 " # (4 8( 4 # # 30 9
Marketing Mix
# $
The observations on longan in Chinese market include product grade, package
$ + % % 7 % ; 7 % 7
size, price, countries of origin such as Thailand and China, retailers and major
% # % 7 E H% % # %
e-commerce platforms such as TMall,
7 C.7 3 . . 1 8 $ !))9! JD, PingDuoDuo and Suning (Table
4.11).
# " % # ¥30/kg ¥50/kg, % "
¥ G?M ¥60/kg, H@ # 8 ! ! 储良 - ⽯硖
Longans from Thailand were sold at prices from around ¥30/kg to ¥50/kg,
( 1 9 + ! % % " ¥9.9/kg
compared with ¥50/kg to ¥60/kg, the high-quality ones from China (e.g. 储良
# % # % 3 . . !
Hainan Chuliang or ⽯硖 Guangdong Shixia) during the time surveyed. The
price can go down to ¥9.9/kg in the lifestream sales on the discount platform
such as PingDuoDuo.

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112 Market