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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Among Competitors
The key competitor of Thailand is actually China itself, the world second
largest producer of mango, with the capacity of more than 3 million tons, 3
times that of Thailand. According to the data of GACC, China imported 14,148

tons of mango from abroad in 2021. The four largest suppliers are Thailand
(39.9%), Cambodia (23.6%), Vietnam (19.0%) and Taiwan (14.5%) (Table 4.14).
$ !) E 3 #
Table 4.14 Major Players in the Mango Market of China

Source: Compiled by CASPIM, with import data from GACC (General Administration of Customs of China)
1 % $ 413 7 " # (4 8( 4 # # 30 9
Marketing Mix
# $
The observations on mango in Chinese market include product grade, package
$ + % % 7 % ; 7 % 7
size, price, countries of origin such as Thailand, Vietnam and China, retailers
% # % 7 6 7 E H% %
and major e-commerce platforms such as TMall, Tao Bao, JD, and PingDuoDuo
# % 7 K 7 C.7 3 . . 8 $ !)G9!
(Table 4.15).
# 85 . 1 9 % $ ¥100/kg, "
@ ¥20kg, % " % $ " ¥4/kg ¥20/kg.
The premium mongo of Thailand (Nam Dokmai Si Thong) can be sold at
# 6 % $ $ $ ¥2/kg,
¥100/kg, while the ordinary quality ones around ¥20kg, compared with the
,?,) " % ̶ 3 3 ̶ " % % % 7 #
local ones between ¥4/kg to ¥20/kg. Mongo from Vietnam can be bought at
# ! " % + # " fl + % # %
about ¥2/kg,
% # ¥150/kg.
In 2021 the market welcomed a small “Pi Pa Mongo” which is actually
Mayongchid, a fruit not yet permitted for import. It is well received for its
sweet and sour flavor and can fetch a price of around ¥150/kg.

Market 117

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