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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Among Competitors
China produces about 25,000 tons of coconut, mostly in Hainan province.
It imported 871,753 tons in 2021, mostly from Indonesia (43.8%), Thailand
% $ ,G7??? # % % 7 - + % !
(38.3%) and Vietnam (15.1%). Thailand dominates the retail market for young
>=)7=G/ ,?,)7 # % 8 /!>A97 8/>!/A9 8)G!)A9!
coconut. Its two other competitors serve mainly industrial users to produce
# % % ! " % +
% % % 8 $ !)=9!
coconut oil or milk (Table 4.17).
Table 4.17 Major Players in the Coconut Market of China
$ !)= E 3 % #
Source: Compiled by CASPIM, with import data from GACC (General Administration of Customs of China)
1 % $ 413 7 " # (4 8( 4 # # 30 9
Marketing Mix
# $
The observations on young coconut in Chinese market include: product types
$ + % % % % %
7 %7 " # % % " 7 % ; 8 %
such as polished or trimmed, normal or aromatic, whole fruit or coconut water,
package type and size (such as easy open), price, countries of origin such as
97 % 7 % # % 7 E H
Thailand and China, retailers and major e- commerce platforms such as TMall,
% % # % 7 C.7 3 . . 1 8 $ !)>9!
JD, PingDuoDuo and Suning (Table 4.18).
% % # ¥10 ¥15 7 % %
+ ! % % # 3 . . %
The coconuts of Thailand are sold at ¥10 to ¥15 per unit, at a price similar to
" ¥4.32 ! ̶ * % ̶ " %
the local ones during the time surveyed. The promotion price in the online
% ! 4 ,,? # % % E % " # ; % + $
discount platform PingDuoDuo can go down to ¥4.32 per unit. The “ Easy
% % # # % % !
Open Coconut” with a plastic opening on top is sold at a slightly higher price.
A 220 ml of coconut juice with rapid frozen technology is available at a price
similar to a piece of fresh coconut.
Market 121
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