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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว


          Among Competitors

          China  produces  about 25,000  tons of  coconut, mostly in  Hainan  province.
          It imported 871,753 tons in 2021, mostly from Indonesia (43.8%), Thailand
                      %    $    ,G7???       # % %    7           -         +  % !
          (38.3%) and Vietnam (15.1%). Thailand dominates the retail market for young
           >=)7=G/         ,?,)7        #    %         8 /!>A97          8/>!/A9             8)G!)A9!
          coconut. Its two other competitors serve mainly industrial users to produce
                                                #         % %    !      "        %              +
                                           %  % %                 8  $    !)=9!
          coconut oil or milk (Table 4.17).
          Table 4.17 Major Players in the Coconut Market of China
             $    !)=   E   3                %             #


















          Source: Compiled by CASPIM, with import data from GACC (General Administration of Customs of China)
           1   %            $   413  7 "                #    (4   8(       4               #          #     30 9
          Marketing Mix
              #        $
          The observations on young coconut in Chinese market include: product types
                $   +                % %                         %           %          %
                     7                  %7 "     #        % %     "    7   %                ;  8  %
          such as polished or trimmed, normal or aromatic, whole fruit or coconut water,
          package type and size (such as easy open), price, countries of origin such as
                    97    % 7 %          #          %                       7                 E    H
          Thailand and China, retailers and major e- commerce platforms such as TMall,
           %     %      #       %          7 C.7 3   .  .       1      8  $    !)>9!
          JD, PingDuoDuo and Suning (Table 4.18).
               % %       #                      ¥10    ¥15         7         %                   %
                              +    !                  %                   %         #    3   .  .   %
          The coconuts of Thailand are sold at ¥10 to ¥15 per unit, at a price similar to
                "     ¥4.32         !     ̶      *      %    ̶  "            %
          the local ones during the time surveyed. The promotion price in the online
                                % ! 4 ,,?     # % %     E  %  "          #  ;     %            +    $
          discount platform PingDuoDuo can go down to ¥4.32 per unit. The “ Easy
              %                  %   # #     % %    !
          Open Coconut” with a plastic opening on top is sold at a slightly higher price.
          A 220 ml of coconut juice with rapid frozen technology is available at a price
          similar to a piece of fresh coconut.


          Market                                                           121
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