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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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Consumer Insight
The consumer insights for young coconut in Chinese market are reflected in
the promotion contents of the sellers (Figure 4.12), positive keywords in the
promotion message and negative comments from customers (Figure 4.13).

From analysis of the promotion message and feedback by customers, the
positive key words for category young coconut include “Refreshing and
Thirst-quenching”, “Sweet smell like milk”, “Abundant water”, “Thin shell”, “Meat
tender & smooth”, “Meat springy”, and “Low sugar Low calorie”, and the
most frequent complaints are: “Spoiled & sour”, “Unripe” and “With crack and
little water”.

Message about “Open a coconut with the attached coconut opener” “Nutrient
value”, “Serving ideas”, and “Education about Acceptable colors of coconut
water” are popular topics.

14. P123 figure 4.12 （Revised）
Figure 4.12 Promotion Contents for Young Coconut in Chinese Market

Use a Coconut Opener Serving Ideas

Acceptable Colors of Coconut Water

Source: Compiled by CASPIM
Graph Credit: 1) zhuanlan.zhihu.com; 2) item.taobao.com; 3) read01.com
Graph Credit: 1) zhuanlan.zhihu.com; 2) item.taobao.com; 3) read01.com

Market 123