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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว

Table 4.21 Thai Pomelo in China vs Shatian & Red Wentan
$ !,) 3 + 1 Q 0

Tubtim siam

Source: Compiled by CASPIM
1 % $ 413
Marketing Mix
# $
The observations on pomelo in Chinese market include product variety,
$ + % % + 7 % ; 7 % 7
package size, price, countries of origin such as Thailand and China, retailers
% # % 7 E H% % #
and major e-commerce platforms such as TMall, Tao Bao, JD, PingDuoDuo
% 7 K 7 C.7 3 . . 1 8 $ !,,9!
and Suning (Table 4.22).
$ % # ¥100/kg, % "
8 ¥15/kg ¥30/kg), " 0 8 ¥30/kg), %
Tubtim Siam is sold at a premium price of more than ¥100/kg, compared with
8 ¥7/ ¥20/kg), + !
other Thai pomelos (around ¥15/kg to ¥30/kg), Taiwan Red Wentan (around
¥30/kg), and local ones (around ¥7/kg to ¥20/kg), during the time surveyed.

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126 Market