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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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Consumer Insight
The consumer insights for pomelo in Chinese market are reflected in the
promotion contents of the sellers (Figure 4.14), positive keywords in the
promotion message and negative comments from customers (Figure 4.15).

From analysis of the promotion message and feedback by customers,
the positive key words for category pomelo includes “Sweet with a tint of
acidity”, “No bitterness”, “Translucent meat”, “Juicy”, “Aromatic”, “Thin skin”,
“Few seeds”, “Easy shelling” and “No forced ripening”, and the most frequent
complaints are: “Not red or sweet as advertised”, “Bitter”, “Large pith” and
“Not worth the money”.

Messages about “Method of shelling a pomelo”, and “Nutrient value”, are
popular topics.
15. P128 figure 4.14 （Revised）
Figure 4.14 Promotion Contents for Pomelo in Chinese Market

Nutrient of Pomelo Method of Shelling Pomelo

Ruby Pomelo Gift Box

Source: Compiled by CASPIM
Graph Credit: 1) edh.tw; 2) douyin.com; 3) tmall.com
Graph Credit: 1) edh.tw; 2) douyin.com; 3) tmall.com

128 Market