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โครงการหนังสืออิเล็กทรอนิกส์ด้านการเกษตร เฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัว



          Figure 4.9 Positive Keywords & Negative Comments for Longan in Chinese
                      !< 3     +  J  "     Q 5     +           #
          Market
























          Source: Compiled by CASPIM
              1   %            $   413
          3. Rising Star
              &   '      (
             3.1  Mango
              &
          Thai Mango in China

          From the export value and volume of Thai mango in China, we may observe
                              +         +       #                    7 "       $   +      #    "
          the following:
               9
              )                #                    "        %       $       +          +     #    ,?)>
                 8L/7)<>     7 ฿,7?)=        9    ,?,) 8))/7>?L     7 ฿,7</L        9! - " +  7
              1)            ,?,)                  "      +                     8 7< )     9 %        "
                 Mango export from Thailand to the world increased both in volume
                 and value from 2018 (63,198 tons, ฿2,017 million) to 2021 (113,806
                       # ,?)< 8),7?,      97 "  %        $            $      fi  %  %
                 tons, ฿2,936 million). However, the export to China in 2021 dropped
                                8  $    !),9!
               9
                 to its lowest level in the past years (4,941 tons) compared with the
              ,                                          #                 #  7         #    5 ! /    5 !
                 G            G      8  $    !)/9!    ,?,)7                    "            8L A    +     97
                 #    "   $  6           J     8       )?A   % 9!          5 !G           "
                 peak of 2019 (12,024 tons), which might be explained by the fierce
                 1         8 $    GA97       "                  %         !       "                %     #
                 competition in the Chinese market (Table 4.12);
                 J             %%       #   /,A    +     $        )?A    +     7 reflecting           %
                        !       %%       J                "                 #
                                                    !
               9
              /     +  H)<             B 3       +          +      %
                 , ?,,  4%%                    # (4  7            +          +                )7<><
                     ¥25            ,?,, #    G7LG)          ¥58            ,?,)!      +         % 7   " +  7
                   %       #    )?!/ ¥/kg    ,?,)    ),!= ¥/kg    ,?,,!
          Market                                                           115  ) =
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