Page 173 -
P. 173
์
ิ
ิ
ิ
ิ
โครงการพัฒนาหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
ื
บรรณำนุกรม
Alaeddin, O., Rana, A., Zainudin, Z., & Kamarudin, F. (2018). From Physical to Digital: Investigating
Consumer Behaviour of Switching to Mobile Wallet. Polish Journal of Management
Studies, 17(2), 18–30.
Alshaketheep, K., Salah, A. A., Alomari, K. M., Khaled, A. S., & Jray, A. A. A. (2020). Digital
marketing during COVID 19: Consumer’s perspective. WSEAS Transactions on Business
and Economics, 17(1), 831–841.
Amini, M., Ghodsi, D., Zargaraan, A., Alibeyk, S., & Hajigholam-Saryazdi, M. (2023). Violation of
food advertising regulations in Iran: A systematic review. International Journal of
Preventive Medicine, 14(1), 91.
Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The Effects of the Social
Structure of Digital Networks on Viral Marketing Performance. Information Systems
Research, 19(3), 273–290. https://doi.org/10.1287/isre.1070.0152
Barry, J. R., Lee, E. A., & Messerschmitt, D. G. (2012). Digital communication. Springer Science &
Business Media. https://link.springer.com/book/10.1007/978-1-4615-0227-2
Benito-Osorio, D., Peris-Ortiz, M., Armengot, C. R., & Colino, A. (2013). Web 5.0: The future of
emotional competences in higher education. Global Business Perspectives, 1(3), 274–
287. https://doi.org/10.1007/s40196-013-0016-5
Bennett, A. M., Baker, S. M., Cross, S., James, J. P., Bartholomew, G., Ekpo, A. E., Henderson, G. R.,
Hutton, M., Khare, A., Roy, A., Stovall, T., & Taylor, C. R. (2016). Omission and Commission
as Marketplace Trauma. Journal of Public Policy & Marketing, 35(2), 280–291.
https://doi.org/10.1509/jppm.15.149
Bennett, T., & Yaeger, D. (2013). The Power of StoryTelling. Sound Concepts, Inc.
Berlo, D. K. (1960). The Process of Communication: An Introduction to Theory and Practice.
Holt, Rinehart and Winston.
Bhasin, H. (2011). An alternative to marketing mix- 4Cs of marketing. Marketing91.
www.marketing91.com/alternate-marketingmix-marketing.htm
Bhasin, H. (2015, December 23). What is Psychographic Segmentation? A Complete Guide with
Examples and Types. Marketing91. https://www.marketing91.com/psychographic-
segmentation/
Biaudet, S. (2017). Influencer Marketing as a Marketing Tool: The process of creating an
Influencer Marketing Campaign on Instagram [Amk].
http://www.theseus.fi/handle/10024/134139
171