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โครงการรวบรวมและจัดทําวารสารอิเล็กทรอนิกส์ มหาวิทยาลัยเกษตรศาสตร์
์
Thai J. For. 33 (1) : 28-35 (2014) วารสารวนศาสตร 33 (1) : 28-35 (2557)
นิพนธ์ต้นฉบับ
การผลิตและการตลาดของผลิตภัณฑ์ไม้สักในต�าบลน�้าช�า อ�าเภอสูงเม่น จังหวัดแพร่
Production and Marketing of Teak Products at Namcham Sub-district,
Sung Men District, Phrae Province
อรพรรณ ปานขาว Oraphan Pankhaw
*
สันติ สุขสอาด Santi Suksard *
คณะวนศาสตร์ มหาวิทยาลัยเกษตรศาสตร์ จตุจักร กรุงเทพฯ 10900
Faculty of Forestry, Kasetsart University, Chatuchak, Bangkok, 10900 Thailand
*Corresponding Author, E-mail: fforsss@ku.ac.th
รับต้นฉบับ 17 มกราคม 2556 รับลงพิมพ์ 20 กุมภาพันธ์ 2556
ABSTRACT
The objectives of the study were to investigate the production, marketing, and market
structure of the teak products in Namcham sub-district, Sung Men district, Phrae province.
The using data was collected by employing the designed questionnaires interviewed 253
entrepreneurs of wood factories. The analytical statistics methods used for the data analysis were
frequency, percent, maximum, minimum and mean. The results indicated the main occupation of
entrepreneurs were to made the teak products about 63.24 percent, the average age of the wood
factories operation was 11 years, 75.10 percent of such factories were cottage industry. The total
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using raw material was 41,570 m per annum, that was used in the form of lumber, waste and
slap of teak. The production problems were lacking of capital and labor as well as the high of
raw material price. The total teak product types was 45 which 1,391,376 pieces per annum, this
included 29 types which made of teak lumber and 16 types which made of waste and slab of teak.
The market structure of teak products was oligopoly. The products were differentiated from each
other by carving design. The new comer could easily entering into the business because of the
capital needed for the investment was rather low. The relevant marketing problems were scarcity
of product, cut prices among sellers and lack of knowledge in the promotion.
Keywords: production, marketing, teak products
