Page 66 -
P. 66

โครงการรวบรวมและจัดทําเอกสารวารสารอิเล็กทรอนิกส์ มหาวิทยาลัยเกษตรศาสตร์


                       วารสารมนุษยศาสตร์ปีที่ 24 ฉบับที่ 2 (กรกฎาคม-ธันวาคม 2560)   47


                 Reynolds, J. (2000). The complete e-commerce book: Design, build and maintain
                        a successful web-based business. New York: CMP-Books.
                 Rust, R.T. & Lemon, K.N. (2001). E-service and the consumer. International Journal of
                        Electronic Commerce, 5(3), 85-101.
                 Saanen, Y. A., Sol, H. G. & Verbraeck, A. (1999). Snapshots of e-commerce’s
                        opportunities management. London: Auerbach.
                 Santos, J. (2003). E-service quality-a model of virtual service dimensions. Managing
                        Service Quality, 13(3), 233-247.
                 Surjadjaja, H., Ghosh, S. & Antony, J. (2003). Determining and assessing the
                        determinants of e-service operations. Managing Service Quality, 13(1),
                        39-53.
                 Szymanski, D.M., & Hise, R.T. (2000). E-satisfaction: An initial examination. Journal of
                        Retailing. 76(3): 309-322.
                 Van Riel, A.C.R., Liljander, V. &Jurriëns, P. (2001). Exploring consumer evaluations
                        of eservice: a portal site. International Journal of Service Industry
                        Management, 12(4), 359-377.
                 Whitman, M. E. & Woszczynski, A. B. (2004). The handbook of information systems
                        research. Hershey, PA.: Idea Group Pub.
                 Yoo, B. & Donthu, N. (2001). Developing a scale to measure the perceived quality of
                        an internet shopping site (SITEQUAL). Retrieved January, 15, 2017 from

                        https://www.researchgate.net/publication/253950208
                 Zeithaml, V., Parasuraman, A. & Berry, L.L. (1990). Delivering service quality:
                        balancing customers perceptions and expectations. New York:
                        The Free Press.
                 Zineldin, M. (1996). Bank strategy portioning and some determinants of bank
                        selection. International. Journal of Bank Marketing, 14(6), 12-22.
   61   62   63   64   65   66   67   68   69   70   71