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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
7. P59 figure 2.19 （Revised）
Figure 2.19 Supply Chain Integration (SIC) by Leaders of Fruit Retailing

Source: CASPIM
Graph Credit: 1) hjfruit.com; 2) pagoda.com.cn
Graph Credit: 1) hjfruit.com; 2) pagoda.com.cn
4.5 Consumption
What

The key functions of Consumption include:

1) Prepare and utilize fruits as part of the diet;
2) Dispose of the inedible part of the fruit or the waste;
3) In some cases, provide feedback on the operations of the upper
stream of the supply chain.

Who

The functions above are carried out by:

1) The customers of Thai fruits who are estimated to comprise half of
the middle class in China: A typical family of 3 persons with annual
disposable income between ¥100,000 to ¥500,000;
2) They include about 200 million people (15% of the population) or
70 million families;
3) They can be divided into three segments “New Entry”, “Frequent
User”, and “Connoisseur” (Table 2.19).

Supply Chain 59