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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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          Figure 2.16 Major Fruit Wholesale Market in Mainland China
              4. P55 figure 2.16 (revised)
                       Guangzhou Jiangnan              Jiaxing Fruit
                  Guangzhou Jiangnan Fruit & Vegetable   Jiaxing Fruit
                       ⼴州江南果菜批发市场                      嘉兴⽔果市场
                      https://www.jnmarket.net       http://www.jxsgsc.com
                      ⼴东省⼴州市增槎路926号               浙江省嘉兴市南湖区兴运路61号
                         Beijing Xinfadi              Shanghai Huizhan

                         Beijing Xinfadi         Shanghai Huizhan Fruit & Vegetable
                         北京新发地市场                       上海辉展果蔬
                      http://www.xinfadi.com.cn   http://www.huizhanmarket.com
                       北京市丰台区新发地                     浦新公路永南路1688号

                Source: CASPIM
          Source: CASPIM
             4.4  Retail

          What
          The key functions of Retail include:

               1)   Sale and deliver fruits to ultimate customers;
               2)   In a suitable amount and package, and right scenario.

          Who

          The functions above are carried out by (Table 2.17 & Figure 2.17):

               1)   Operators of  Modern  Trade  (including  super-market,  super-market
                 for fresh food, and modern convenience store);
               2)   Sellers in B2C and C2C e-Commerce platforms;
               3)   Operators in Agricultural Market;
               4)   Operators of Fruit Shops (including traditional fruit stalls and modern
                 franchised fruit shops).











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