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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
4.3 Wholesale
What

The key functions of Wholesale include:

1) Sale in bulk to a retailer;
2) Warehousing services;
3) Cold-chain transportation.

Who
The functions above are carried out by:

1) Registered Chinese wholesalers;
2) Warehousing services;
3) Cold-chain transporters.

How
The key functions of Wholesale are fulfilled through the following process:

1) Purchase fruits from importers;
2) Storage in the warehouse;
3) Distribution to retailers through online and offline platforms;
4) Cold-chain transportation.

Observation
1) The major national wholesale markets of fruit in Mainland China
include: Guangzhou Jiangnan Fruit & Vegetable Market in Guangdong
Province, Jiaxing Fruit Market in Zhejiang province and Shanghai
Huizhan Fruit & Vegetable (Figure 2.16);
2) They are supported by around 40 regional markets, such as Xinfadi
for Beijing; Shijiazhuang Qiaoxi for Northern China; Dalian Fruit for
the Northeast, Xi’an Yuren Fruit for the Northwest; Zhengzhou
Wanbang and Changsha Hongxing for the Central; Xiamen Zhongpu
Fruit for the East; Shenzhen Higreen for the Southern, and Chongqing
Double Blessing for the Southwest China (Table 2.16, Figure 2.16).

Supply Chain 53