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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Observation
1) In the case of general trade: An importer takes a risk and charges a
premium. There is profit margin for various levels of channels. Thai
fruits may have a higher price for Chinese consumers. However, there
is unlimited scope in both online or offine channels, and no personal
quota for a customer;
2) In the case of cross border retailing e-commerce import: An importer
prepares a product based on order, with less risk. There is no profit
margin for extra levels of channels. Together with a lower cost of
tariff, VAT, and Consumption Tax, Thai fruits may have a lower price
for Chinese consumers (Figure 2.15). However, there are limited items
in the approved list by the government. Some platforms are particularly
cautious in selecting fruits and fruit importers. There is also a

limitation of ¥5000 per transaction, and ¥26000 per person per year,
as a personal quota if a customer would like to benefit from the lower
taxes;
$ = " % # 5 benefit " %
!
3) The Chinese importers of Thai fruits are, in many cases, the bosses
3
of Thai exporters with Chinese background. Besides import and
, " " $ $ " %
54 #! ; # # $ 4 # #
export, large Chinese importers also extended to other steps of the
" $ " 4$ $ # 4 #
# % # ! 2 /!/3
supply chain, such as farming, collection, and processing in Thailand
and wholesale and retail in China (Session 4.4).
!)/ + 6
Table 2.14 Operators in Haitao

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Source: CASPIM
4 !)* F; # - 4 F # #

Supply Chain 51

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