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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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3) Rising health concern leads Chinese consumers to be particular about
nutrition and function of fruits, welcoming fruits to be organic and
safe, low in sugar as a part of light meal. The attentions are paid to
nutrition elements and their intensity, such as dietary fiber, Vitamins,
antioxidants, micronutrients;
4) In terms of changing social demography, a small portion of fruits

may be preferred by a smaller nuclear family. Aging society may also

demand fruits catering to the taste, digestion system and nutrition
requirements for senior citizens.
!)M 4 " < #
!)M 4 " < #
Table 2.19 Segments of Fruit Consumers in Mainland China

8 9 <
Source: CASPIM
8 9 <
! A : % ; "
Table 2.20 New Consumer Behaviors in China for Fruit Consumption
! A : % ; "

Source: CASPIM
8 9 <
8 9 <

Supply Chain 61

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