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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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          Observation

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          )   1  9                                                      2  4     !))   #        !))3!
                 DITP is very active in its promotion activities in China (Figure 2.11 and
               1)
          3      #     efforts             4   #    #     4        #   #           "
          )   1  9                                                      2  4     !))   #        !))3!
                 Table 2.11). It may extend its efforts in monitoring and predicting the
                         #                   "
                 #     efforts             4   #    #     4        #   #           "
                 need and behavior  of Chinese consumers and communicate the
          3
              9          office "              Affairs 2  4     $))3
                        #                   "

                 information in the entire supply chain;
          3           #        #4              !                         # %
              9          office "              Affairs 2  4     $))3
                      #        #4              !                         # %                 has  little
               2)   Provincial  office  for  Commercial  Affairs  (Figure  2,11)
                  4  %    % #                      !
                   4  %    % #                      !
                 involvement in international promotion due to budget constraints.
                 The problem may be solved with more online meetings with wider
            4     !))        #           " 9
                 local participation.

            4     !))        #           " 9
          Figure 2.11 Selected Examples of Promotion















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          42                                                       Supply Chain
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