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3.4 Promotion
What

The key functions of Promotion include:

1) Promoting awareness of Thai fruits in online and offline channels;
2) Business matching for Thai exporters and Chinese importers;
3) GI (Geographic Identification) for marketing advantage.

Who
The functions above are carried out by:

1) Department of International Trade Promotion (DITP), MOC;
2) Provincial offices for Commercial Affairs under the MOC;
3) Department of Intellectual Property (DIP), MOC;
4) Department of Internal Trade (DIT), MOC.

How
The key functions of Promotion are fulfilled through the following process:

1) The Fruit Board sets out the general strategy and coordinates the
promotion activities;

2) DITP conducts activities to promote awareness of Thai fruits and
business matching through Thai fruit exhibitions in China, flagship
shops in online platforms such as Tmall, and activities in modern
trade outlets;
3) Provincial offices for Commercial Affairs mobilize the farmers and
farmer organizations to export;
4) DIP certifies fruits with GI. (Table 1.1). Farmers & traders in the
geographic location may register for GI, valid for two years;
5) DIT sets up Farm Outlets for domestic trade.

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