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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Supply Chain Integration (SCI)
As discussed in section 4.4 in Chapter 2, The ideal of a demand driven supply
chain (DDSC) of fruit export to China could be realized through Supply
Chain Integration (SCI) driven by emerging leaders of importers or retailers
(from both Thailand and China) which have expanded to cover almost every
component of the supply chain, from farming to retailing and customer
service.

Their roles in supply chain integration (SCI) can be summarized in a 5i
framework:
• Information: Quick feedback on consumer demand from the retail end;
• Initiation: Reactions triggered in response or in advance to the changing
demand with the network of SMEs, research units, and farms;
• Interconnection: Coordination among different units along the supply
chain;
• Inspection: Establishment and implementation of higher quality standards
with traceback system;
• Investment: Financial, technological and human resources brought in
by the leaders of SCI, leveraged by their economy of scale.

Such a strategy of “Supply Chain Integration” (SCI), however, should be com-
plemented by active promotion and regulations of Thai government to pro-
tect the interests of each party in the supply chain, especially Thai farmers and
SMEs, and make sure the Thai and Chinese stakeholders abide by laws and
regulations to get their fair shares of benefits.

Supply Chain Components & Related Strategies

The sub-strategy of 11 components of the supply chain from “R&D” to
“Consumption” is laid out in Table 5.3, regulated and supported by the
governments of Thailand from “Direction” to “Negotiation” (Table 5.4). This
sub-strategy of SCI (SC1-SC11 and GT1- GT5) are linked with the seven
strategic objectives (Ob) in section 3.5.

136 Strategy