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Table 5.2 SWOT Matrix & Strategic Objectives

Source: CASPIM
& 4%,
3. Critical Issues & Related Strategies
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The seven strategies above are elaborated in the following four issues and
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their related sub-strategies: 1) Demand Driven Supply Chain Integration (SCI);
(7 2 ! 2 ' % 6 %78 +7 2 ! 62 78 07
2) Digital Transformation (DT); 3) Competitive Marketing Mix (CS and MM); 4)
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Resilient to External Shock (ES).
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3.1 Demand Driven Supply Chain Integration (SCI)
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Demand Driven Supply Chain
2 ! : ' 622 7 defined !
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Demand Driven Supply Chain (DDSC) is defined as a supply chain in
5 * . ! different ! %
response to demand signals. It has built-in mechanisms for demand
“& ! ” 6 ' 75 “& ” 6 ' 75 “& . ”
detection, anticipation, communication and adaption, as well as collaboration
6& / ! 9 7 ! ! 22 !
among different components of the supply chain. It has features of
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“Alignment” (shared vision), “Agility” (responsive to change), and “Adaptability”

(Adjustment of organizational structure). The management of DDSC aims to
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close gaps in the supply chain, Improve the information flow to enhance the
value with the best customer experiences.
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622 7 . 9 % 6 %7
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Strategy 135