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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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Table of Contents
Page
5. Role of Governments in China 62
5.1 Direction 62
5.2 Regulation 63
5.3 Taxation 66
5.4 Facilitation 67
5.5 International Negotiation 68
Chapter 3 : Production 71
1. Overview 73
2. Heavy Weight 74
2.1 Durian 74
2.2 Mangosteen 78
2.3 Longan 81
3. Rising Star 85
3.1 Mango 85
3.2 Young coconut 89
3.3 Pomelo 82
Chapter 4 : Market 97
1. Overview 99
2. Heavy Weight 100
2.1 Durian 100
2.2 Mangosteen 107
2.3 Longan 111
3. Rising Star 115
3.1 Mango 115
3.2 Young coconut 120
3.3 Pomelo 124
Chapter 5 : Strategy 131
1. Overview 133
2. SWOT Matrix & Strategic Objectives 133
3. Critical Issues & Related Strategies 135
3.1 Supply Chain Integration 135
3.2 Digital Transformation 138
3.3 Competitive Marketing Mix 139
3.4 Resilient to External Shock 145
3.5 Conclusion: Strategic Objective & Related Strategies 146