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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Editorial Note
In the past decade, Thai fruit exports to China have experienced significant
growth, resulting in a substantial increase in revenue. China’s top five imported
fruits from Thailand include durian, longan, mangosteen, young coconut, and
pomelo. This growth in demand for Thai fruits in China is due to the country’s
large population, consistent economic growth, increased purchasing power,
and appreciation for the taste of Thai fruits. However, concerns have arisen
about the dominant role of Chinese traders in the Thai fruit supply chain to
China and the potential impact of expanding and integrating their supply
chain on the collection and distribution of Thai fruits. In addition, increasing
export competition from neighboring ASEAN countries poses a potential
threat to the export of Thai fruit. Moreover, in recent years the COVID-19
pandemic’s effect on the direction of Thai fruit export supply chains in recent
years is also a significant concern.

This book is a synthesis of the research project entitled “Demand-
Driven Supply Chain: The Case of Thai Fruit Export to China in the Context of
COVID-19 Pandemic.” The study was conducted by Professor Dr. Tang Zhimin
and colleagues at the Panyapiwat Institute of Management, supported by
the National Research Council of Thailand (NRCT) and coordinated by The
Knowledge Network Institute of Thailand (KNIT). The research proposes a
policy implication on the demand-driven strategy for the market and supply
chain development of Thai fruits for China, taking into account of the impacts
of the COVID-19 pandemic.

The Coordination Office for Agricultural Policy Research and Policy
Research Networking Enhancement, a joint collaboration between NRCT and
KNIT, recognizes the importance of this research for policy makers, related
government officers, fruit assemblers and exporters, fruit farmers, and other
stakeholders. The Office, KNIT, and NRCT express their appreciation to
Professor Dr. Tang Zhimin for compiling the research findings into this book
and disseminating these findings to a broader audience.

Editor
Associate Professor Somporn Isvilanonda
July 2023

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