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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
Table of Contents
Page
Editorial Note i

Acknowledgement ii
Prologue 1

Chapter 1 : Methodology 5
1. The Settings of Research 7
1.1 Orchard of the World 7
1.2 The Permission List 8
1.3 Heavy Weight & Rising Star 9
2. The Sources of Information 12
2.1 Field Trips in Thailand 12
2.2 Online Interviews in China 12
2.3 Secondary Data 14
Chapter 2 : Supply Chain 17

1. Overview 19
2. Supply Chain in Thailand 20
2.1 R&D 20
2.2 Input for Production 23
2.3 Farming 25
2.4 Collection 27
2.5 Processing 28
2.6 Export 29
3. Role of Governments in Thailand 32
3.1 Direction 32
3.2 Regulation 35
3.3 Extension 38
3.4 Promotion 41
3.5 International Negotiation 44
4. Supply Chain in China 46
4.1 Cross Border Logistics 46
4.2 Import 50
4.3 Wholesale 52
4.4 Retail 55
4.5 Consumption 59