Page 55 -

ิ
ู
คลังความรดจทัลและฐานข้อมลจดหมายเหต มหาวิทยาลัยเกษตรศาสตร ์
ุ
ู
ิ
้
40
Kotler, P. (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know.

Wiley.
Kotler, P., Keller, K. L. & Chernev, A. (2021). Marketing Management (16 ed.). Pearson.
th
Laudon, K. C., & Laudon, J. P. (2017). Management Information Systems: Managing the Digital
th
Firm (15 ed.). Pearson
nd
Liker, J.K. (2020). 14 Management Principles from the World's Greatest Manufacturer (2 ed.).
McGraw-Hill.
Mintzberg, H. (1978). The Structuring of Organizations. Prentice-Hall.

Mintzberg, H., Ahlstrand, B., & Lampel, J. (2005). Strategy Safari: A Guided Tour Through The

Wilds of Strategic Management. Free Press.
Malhotra, N. K. (2019). Marketing Research: An Applied Orientation (7 ed.). Pearson.
th
Niebel, B. W., & Freivalds, A. (2013). Niebel’s Methods, Standards, and Work Design (8 ed.).
th
McGraw-Hill.
Nguyen, N., & Uong, L. (2022). The impact of human resources management practices on job

performance and job satisfaction of employees in State-owned enterprises – Empirical
investigation in Hanoi. Science & Technology Development Journal - Economics - Law

and Management. https://doi.org/10.32508/stdjelm.v6i3.978.

Noe, R. A. (2019). Employee Training and Development (8 ed.). McGraw-Hill Education.
th
Nonaka, I., & Takeuchi, H. (1995). The Knowledge-Creating Company: How Japanese

Companies Create the Dynamics of Innovation. Oxford University Press.
Pande, P. S., Neuman, R. P., & Cavanagh, R. R. (2000). The Six Sigma way: How GE, Motorola,

and other top companies are honing their performance. McGraw-Hill.

Panahy, P., Sidi, F., Affendey, L., & Jabar, M. (2014). The Impact of Data Quality Dimensions on
Business Process Improvement. 2014 4 World Congress on Information and
th
Communication Technologies (WICT 2014), 70-73.

https://doi.org/10.1109/WICT.2014.7077304.
Pisano, G. P. (2015). You Need an Innovation Strategy. Harvard Business Review, 93(6), 44-54.

Porter, M. E. (1985). The Competitive Advantage: Creating and Sustaining Superior. Free Press.
Porter, M. (2008). The five competitive forces that shape strategy. Harvard business review, 86

1, 78-93, 137.

Robbins, S. P., & Judge, T. A. (2019). Organizational (18 ed.). Pearson.
th
Rumelt, R. P. (2011). Good Strategy Bad Strategy: The Difference and Why It Matters. Crown

Business.