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โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
3.4 Resilient to External Shock and Related Strategies (ES)
Covid 19 pandemic from 2019 to 2022 is a good case of external shocks for
Thai fruit export. The lessons from Covid 19 include the impacts of the shock
and strategies to mitigate the negative impacts:

The negative supply-side shock includes: 1) Shut down of planting & processing
operation; 2) Disruption of logistics: fewer containers, higher freight, slow
border pass-through; 3) Decreasing the number of foreign labors.

The negative demand-side shock includes: 1) Regression to basic and
functional consumption in domestic and overseas markets; 2) Inconvenience
for Chinese importers visiting Thailand; 3) Rejection of contaminated fruit by
Chinese Customs.

Table 5.12 External Shock (ES) and Related Strategies

Component Strategy

ES1

ES2

ES3

ES4

Source: CASPIM

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