Page 186 -
P. 186
ิ
คลังความรดจทัลและฐานข้อมลจดหมายเหต มหาวิทยาลัยเกษตรศาสตร ์
ิ
ู
ุ
้
ู
วิจัยธุรกิจที่คุณทำได: จากการเริ่มตนสูความสำเร็จ 171
Faul, F., Erdfelder, E., Lang, A., & Buchner, A. (2007). G*Power 3: A flexible statistical power
analysis program for the social, behavioral, and biomedical sciences. Behavior Research
Methods, 39, 175-191. https://doi.org/10.3758/BF03193146.
th
Field, A. (2017). Discovering Statistics Using IBM SPSS Statistics (5 ed.). SAGE.
Fowler, F. J. (2013). Survey Research Methods (5 ed.). SAGE.
th
Gibbs, G. R. (2018). Analyzing Qualitative Data (2 ed.). SAGE.
nd
Gill, P. (2020). Qualitative research methods for social sciences (9th ed.). Pearson Education.
Gorard, S. (2020). Handling missing data in numeric analyses. International Journal of Social
Research Methodology, 23, 651 - 660. https://doi.org/10.1080/13645579.2020.1729974.
Guest, G., Bunce, A., & Johnson, L. (2006). How Many Interviews Are Enough? Field Methods,
18, 59 - 82. https://doi.org/10.1177/1525822X05279903.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8 ed.).
th
Cengage Learning.
th
Hair, J. F., Page, M., & Brunsveld, N. (2023). Essentials of Business Research Methods (5 ed.).
Routledge.
Haute, E. (2021). Sampling Techniques. Research Methods in the Social Sciences: An A-Z of
key concepts. https://doi.org/10.1093/hepl/9780198850298.003.0057.
Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and Organizations: Software of the
rd
Mind (3 ed.). McGraw-Hill.
Islam, M., & Al-Shiha, A. (2018). Basic summary statistics. Statistics and Research Methods in
Psychology with Excel, 4, 39-72. https://doi.org/10.1007/978-981-10-8627-4_2
Kadhar, K., & Anand, G. (2021). Preparing the Data. Data Science with Raspberry Pi.
https://doi.org/10.1007/978-1-4842-6825-4_5.
Kline, R. B. (2015). Principles and Practice of Structural Equation Modeling (4 ed.). The
th
Guilford Press.
Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research
Activities. Educational and Psychological Measurement, 30, 607-610.
https://doi.org/10.1177/001316447003000308
th
Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4 ed.). SAGE
Publications.
th
Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for Beginners (5 ed.). SAGE.
Levine, D. M., Stephan, D. F., Szabat, K. A., & Berenson, M. L. (2020). Statistics for Managers
Using Microsoft Excel (9 ed.). Generic.
th