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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
          How
          The  key  functions  of  Export  are  fulfilled  through  the  following  process
          (Table 2.4):

              1)   Exporters are  registered  with  Department  of  International  Trade,
                 Ministry of Commerce (MOC), Thailand;
              2)   Exporters negotiate with importers for a contract;
              3)   Exporters buy fruits from collectors or processors;
              4)   Exporters send sample products to Department of Agricultural
                 Extension, Ministry of Agriculture and Cooperatives (MOAC), Thailand,
                 to get Plant Disease-free Certificate;
              5)   Exporters  assist  importers  in getting import authorization  with
                 Certificate of Disease, Pesticide Residue or Insect issued by Department
                 of Agriculture, MOAC;
              6)   Exporters get Customs clearance from the Customs Department of
                 Thailand;
              7)   Exporters deliver to importers through Cross Border Logistics.

          Observation
              1)   Exporters are organized in Thai Fresh Fruit Traders and  Exporters
                 Association and Durian and Mangosteen Exporter Association (DMA)
                 (Figure 2.6);
              2)   Higher competition among the Exporters drives up the buying price
                 in Thailand and depresses the selling price in China. A higher price is
                 good for Thai farmers, but it raises the issue of sustainability;
              3)   Exporters with Chinese backgrounds are driving out the Thai exporters
                 due to their better connections in the Chinese market, and big capital
                 (with large investors aiming the profit in its eventual IPO);
              4)   There may be legal and tax issues between the Thai nominees and
                 their Chinese boss. It is also difficult to maintain the quality on a large
                 scale;
              5)   About 80% of Thai fruit exporters are OEM for Chinese importers,
                 15% have their own brands;
              6)   There are attempts for direct dealing with Chinese importers by farmers
                 and farmer organizations, however, without sustainable success.






          30                                                       Supply Chain
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