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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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          How
          The key functions of Collection are fulfilled through the following process:

              1)   Farmers sell fruits to collectors;
              2)   Collectors separate fruits in different grades with simple packages in
                 the packing house;
              3)   Collectors deliver the graded packages to processors or exporters.

          Observation
              1)   Farmer organizations such as community enterprise play important
                      roles in the collection (Figure 2.4);

              2)   If the market is not competitive, collectors affiliated to exporters/
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                 importers may have more bargaining power as they may collude to
                 set the price and purchasing quantity while farmers have no choice
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              "        5                     $            affiliated             H
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                 but to sell the perishable fruits in a short time;
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              3)   Farmers nowadays are better informed about market and take quick
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                 reactions thanks to the mobile applications;

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              4)   An auction market for fruit like those in Taiwan may be an alternative;
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     5   "          "                     #         5)   Some farmer  organizations,  such  as  community  enterprises,  may
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                 have difficulty to be certified as a packing house for export, as an

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           .<9!  extra investment is needed to apply for GMP.
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          Figure 2.4 Selected Examples of Collection

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          Source: CASPIM
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          Supply Chain                                                      27

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