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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
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         “                                    !  "                    #         $     %
        "    ” — (    )* *
         !
        )   +      %
          1. Overview
         !
                                   #
         !
        ,   -     " .                     #
          The supply chain of Thai fruits to China may be divided into 11 components,
        /
         !
          from “R&D” to “Consumption” (Table 2.1), which is regulated and supported
         !
        *   -     " .
          by the governments of Thailand and China. The mechanism of the supply
          chain is explained in terms of “What” (the key functions of each component);
        ) !
          “Who” (the key players in each component); and “How” (The process to fulfill
                          "      "                      #   # #      ))           $ "    “-01”
          the key functions).
        “Consumption” 2       !)3$ %          4     #   #         #        4            "
               #   #      !                "                             #           " “    ” 2
          As illustrated in Table 2.2, the section on “Supply Chain in Thailand” covers
        5   "         "               3  “   ” 2    5                            3    # “6 %”
          the components of “R&D”, “Input  for  Production”, “Farming”, “Collection”,
        2               fulfill     5   "        3!
          “Processing”, and “Export”, complemented by the role of the Thai government
          in terms of “Direction”, “Regulation”, “Extension”, “Promotion”, and
        8            #           ! $                “                       #”
         " “-01”$  “      "   9  #      ”$ “      4”$ “          ”$ “9        4”$   # “      ”$
          “International Negotiation”; The section of “Supply Chain in China” covers the
                   #              "          4                    " “1        ”$ “- 4       ”$
          components of “Cross Border  Logistics”,  “Import”, “Wholesale”,  “Retail”,
        “          ”$ “9        ”$   # “              : 4        ”               " “
          and “Consumption”, complemented by the role of the Chinese government
             ”                        " “      ;  #     4      ”$ “      ”$ “         ”$ “-     ”$
          in  terms  of  “Direction”,  “Regulation”,  “Taxation”,  “Facilitation”  and
          # “           ”$            #              "             4                    "
          “International Negotiation”.
        “ 1        ”$ “- 4       ”$ “        ”$ “            ”   # “              : 4        ”!
          Table 2.1 Components and Mechanism of the Supply Chain of Thai Fruit in
               !)              # <          "                   "
          China
                   89 <
          Source: CASPIM
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          Supply Chain                                                      19
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