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     โครงการหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว
          2. The Sources of Information

              2.1 Field Trips in Thailand
          Eighty-seven in-depth interviews and one focused group discussion were
          conducted from December 2020 to December 2021, covering 20 out of 76
          provinces in Thailand. The geographic locations of the 20 provinces are
          presented in Table 1.8. The number of In-depth interviews covering various
          stakeholders and fruits is recoded in Table 1.9. The stakeholders in Thailand are
          classified into government officials, farmers, collectors, processors, exporters,
          logistic providers, and researchers. For example, 36 interviews were conducted
          with government officials and 29 interviews with farmers. Thirteen kinds of
          the most essential fruits in Thailand are covered including for example durian
          (50 interviews) and coconut (21 interviews).

          Table 1.8 Geographic Coverage of Field Trips in Thailand























          Source: CSAPIM

             2.2  Online Interviews in China

          Due to Covid-19 and the limitation on cross-border travel, the planned field
          trips in China are replaced by online interviews conducted with 23 stakeholders
          in China. Table 1.10 shows their geographic location in 12 provincial units and
          the step involved in the supply chain from R&D, farm, collection, and import
          to online or offline retail. Some big players, for example, A1 in Guangdong
          province, involve almost every step in the supply chain from farm to retail,
          compared with C1, which is a research institute in Yunnan province.

          12                                                      Methodology
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