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International Seminar on Biodiversity and Sustainable Development in the Mekong River Basin 10

additional rules for oenological practices, processes, treatments, and substances such as additives
and processing aids. Many practices and substances used in conventional production as set out in
regulations ((Ec) no 1234/2007, no 606/2009 and no 607/2009) are seen as unsuitable for organic
wine production, and there are specific restrictions and limitations given by the new organic wine
regulation.
Labelling of Organic Wines. In 2012, European organic wine is labelled for the first time.
It took more than 20 years to attain this goal, but now it offers organic winemakers an important
opportunity to demonstrate their value-added and communicate their efforts. Producers can use the
organic logo to win consumers’ trust, and consumers can be assured that they are buying a
completely organic product. Wine is the first arena in which the Europe was later than the USA
and other jurisdictions in writing organic rules (for all other products, it has been the pioneer).
Between the introduction of the EU’s first generation of organic legislation in 1991 and the
introduction of organic wine production rules in 2012, the only labelling option open to producers
using organic techniques was “Wine made from organic grapes”. The situation became a paradox.
“Organic wines” produced according to local rules in the USA or other third countries could be
sold in Europe with this labelling, while European producers could sell their wines only as “Wine
made from organic grapes”. Meanwhile, these European wines could be sold as “organic wine”
in countries with organic wine production rules if they could be certified according to those rules.
When can the organic wine logo be used? The Eu organic logo can be used only for
organic wines produced according to EU rules for grape production and winemaking. For wines
produced organically before 1st august 2012, the producer can generally only use the label ~Wine
from organic grapes~. Importers of organic wines are not allowed to use the EU logo, but are
permitted to do if the wines are produced according to the EU production rules or rules (recognised
as equivalent based on bi- or multilateral agreements).
The organic logo and other quality denominations. Quality wines with an appellation
of origin such as DOCG., AOC, DOC, OPAP and EU schemes like QWpsr, PDO can also add the
organic logo to their label as a vehicle for valuable product information. As with quality cheese or
oil, an appellation of origin says where the product comes from, while the organic logo says how
it is obtained. In Europe, many wine producers are certified for organic by years, but choose not
to declare it on their labels. This is mainly due to prejudice against organic wine quality which
persists in strongly affecting consumer opinion in some market sectors, and some producers prefer
not to take the risk of encountering it. Meanwhile, producers whose name is strong enough to carry
its own reputation regardless of any qualifiers such as organic or DOC may also prefer to omit
additional logos, instead providing the information via publicity material to interested consumers.
Nobody should be surprised to see organic producers with wines not labelled as organic.
Build the consumer faith….
Such cases reflect the need for communication and promotion campaigns to build
consumer faith in the quality of organic wines, and to inform them about the meaning and values
embodied in the organic method.

Conclusions

Improving the sustainability of food value chains can benefit hundreds of millions of poor
households in developing countries. Farmers, agribusinesses, governments, and civil society must
collaborate to promote inclusive and efficient food systems that better integrate small farmers into

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