Page 164 -
P. 164
โครงการหนังสืออิเล็กทรอนิกส์ด้านการเกษตร เฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัว
[246] Shukla, P. 2004. Effect of product usage, satisfaction and involvement on brand switching behavior.
Asia Pacific Journal of Marketing and Logistics, Vol. 16, No. 4, 82–104.
[247] Sikkel, P.C. 2013. Susceptibility of common Caribbean reef fishes to generalist ectoparasitcgnathiid
isopods. Parasitology, Vol. 140, No. 7, 888-896.
[248] Simon, H.A. 1974. Administrative behavior: A study of decision-making processes in administrative
organization (1st ed.). New York, NY: Macmillan.
[249] Smith, P. & Burns, D.J. 1996. Atmospherics and retail environments: the case of the ‘Power Aisle’,
International Journal of Retail & Distribution Management, Vol. 24, No. 1, 7-14.
[250] Sonthaya Sampaothong. 2016. The brand switching analysis of Thai rice in china: A comparison with
Vietnam. The International Journal of Business & Management, Vol. 4.
[251] Spence, C. Nancy M. Puccinelli, Dhruv Grewal & Anne L. Roggeveen. 2014. Store atmospherics: A
multisensory perspective. Psychology & Marketing, Vol. 31, No. 7, 472-488.
[252] Spreng, R., MacKenzie, S. & Olshavsky, R. 1996. A re-examination of the determinants of consumer
satisfaction. Journal of Marketing, Vol. 60, July, 15-32.
[253] Sri Minarti Ningsih a, Waseso Segoro. 2014. The influence of customer satisfaction, switching cost and
trusts in a brand on customer loyalty – The survey on student as im3 users in Depok, Indonesia. Social and
Behavioral Sciences. 143.
[254] Srisawas, W., & Jindal, V.K. 2007. Sensory evaluation of cooked rice in relation to water- to rice ratio
and physicochemical properties. Journal of Texture Studies, Vol. 38, 21-41.
[255] Stewart K. 2006, How hypertext links influence consumer perceptions to build and degrade trust
online. Journal of Management Information Systems, Vol. 23 No. 1, 183-210.
[256] Stewart K. J. 2003. Trust transfer on the World Wide Web. Organization Science, Vol. 14, No. 1, 5-17.
[257] Stone, H., & Sidel, J.L. 1992. Sensory evaluation practices. Elsevier Academic Press: San Diego.
[258] Stone, H., & Sidel, J.L. 2004. Sensory evaluation practices. Elsevier Academic Press: San Diego.
[259] Sung-Tai Hong & Dong Kyoon Kang. 2006. Country-of-origin Influences on product evaluations: The
Impact of animosity and percertions of industriousness brutality on judgments. Journal of Consumer
Psychology, Vol. 16, No. 3, 232-239.
[260] Suwansri, S., Meullenet, J.F., Hankins, J.A., & Griffin, K. 2002. Preference mapping of domestic/imported
jasmine rice for U.S.-Asian consumers. Journal of Food Science, Vol. 67, 2420-2431.
[261] Sweeney, C.J. & Wyber, F. 2002. The role of cognitions and emotions in the music approach-avoidance
behavior relationship, Journal of Services Marketing, Vol. 16, No. 1, 51-70.
[262] Szymanski, D. M. & Henard, D. H. 2001. Customer satisfaction: a meta-analysis of the empirical
evidence. Journal of the Academy of Marketing Science, Vol. 29, 16-35.
[263] Tajima, M., Horino, T., Maeda, M., & Rok Son, J. 1992. Malt oligosaccharides extracted from outer-layer
of rice grain. Nippon Shokuhin. Kogyo Gakkaishi, Vol. 39, 857-861.
[264] Teas, R.K.; Agarwal, S. 2000. The effects of extrinsic product cues on consumers’ perceptions of quality,
sacrifice, and value. J. Acad. Mark. Sci. Vol. 28, 278–290.
147