Page 163 -

โครงการหนังสืออิเล็กทรอนิกส์ด้านการเกษตร เฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัว

[229] Raz, C., Piper, D., Haller, R., Nicod, H., Dusart, N. & Giboreau, A. 2008. From sensory marketing to sensory
design: How to drive formulation using consumers’ input?. Food Quality and Preference, Vol. 19, No. 8, 719-

726.
[230] Reichheld, F.F., Markey, R.G.Jr., & Hopton, C. 2000. The loyalty effect - the relationship between
loyalty and profits. European Business Journal, Vol. 12, No. 3, 134-139.
[231] Ries, A. & Trout, J. 1982. Positioning: The battle for your mind. Warner Books, New York, Warner Books.

[232] Roth, Martin S., Romeo & Jean B. 1992. Matching category and country image perceptions: A framework
for managing country of origin effects. Journal of International Business Studies, Vol. 23, No. 3, 477-497.
[233] S. Ardeby, 2003. When words are not enough: On hands, skin and nervous system from a Tactile

perspective, and the background of the original Tactile Massage method, Ambosantus, Stockholm.
[234] S. L. Vargo & R. F. Lusch. 2004. Evolving to a New Dominant Logic for Marketing. Journal of Marketing,
Vol. 68, 1–17.
[235] Sabaa, M.F. & Sharaf, M.F. 2000. Egyptian policies for rice development. Cahiers Options, Vol. 40, 25-

36.
[236] Şahin, A., Zehir, C. & Kitapçi, H. 2011. The effects of brand experiences, trust and satisfaction on
building brand loyalty; an empirical research on global brands. Procedia - Social and Behavioral Sciences,

Vol. 24, 1288–1301.
[237] Sawe & Benjamin Elisha. 2019. Top 1 0 rice consuming countries. World Atlas Retrieved from :
worldatlas.com/articles/top-10-rice-consuming-counties.html. [Accessed 08 August 2019].

[238] Schmitt, B. 2012. The consumer psychology of brands. Journal of Consumer Psychology, Vol. 22, No.
1, 7-17.
[239] Schmidt-Thome, P., Nguyen, T.H., Pham, T.L., Jarva, J. & Nuottimäki, K. 2015. Climate change adaptation

measures in Vietnam: Development and Implementation. Springer Briefs in Earth Sciences. Springer
International Publishing, Dordrecht, 7-15.
[240] Seenprachawong, U. 2002. An economic valuation of coastal ecosystems in Phang Nga Bay, National
Institute of Development Administration, School of Development Economics, Thailand.

[241] Shaalan A. S., Reast J., Johnson D. & Tourky M. E. 2013. East meets west: Toward a theoretical model
linking guanxi and relationship marketing, Journal of Business Research, Vol. 66, No. 12, 2515-2521.
[242] Sharma, P., Sivakumaran, B. & Marshall, R. 2010. Exploring impulse buying and variety seeking by retail

shoppers: Towards a common conceptual framework. Journal of Marketing Management, Vol. 26, No. 5–6,
473–494.
[243] Sharpe. M. B. Holbrook & E. C. Hirschman. 1982. The Experiential Aspects of Consumption: Consumer

Fantasies, Feelings and Fun. Journal of Consumer Research, Vol. 9, 132–140.
[244] Sheth, J. N. & Raju, P. S. 1974. Sequential and cyclical nature of information processing models in
repetitive choice behavior. Advances in Consumer Research, Vol. 1, No. 1, 348–358.

[245] Shimp, T & S. Sharma. 1987. Consumer ethnocentrism: Construction and validation of CETSCALE.
Journal of Marketing Research, No. 24, 280-289.

146