Page 153 -

โครงการหนังสืออิเล็กทรอนิกส์ด้านการเกษตร เฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัว

[56] Bennet, R.M., & Jones, P. 1999. Modelling the impact of BSE policy on agriculture in England and Wales.
Land Use Policy 16, 11-22.

[57] Bertil H. et al. 2009. sensory marketing. [e-book]. London: Palgrave Macmillan. Retrieved from :
books.google.co.th [Accessed 27 November 2019].
[ 5 8] Bertil Hulten. 2011. "Sensory marketing: the multi‐sensory brand-experience concept", European

Business Review, Vol. 23 Issue: 3, 256-273.
[59] Bitner, M.J & Booms, B.H. 1 9 8 2 . Trends in Travel and Tourism Marketing: the Changing Structure of
Distribution Channels. Journal of Travel Research, 20, 39-44.

[60] Bhattacharya, K.R. and Ali, S.Z. 2016. On rice and the region of rice civilization. International Journal of
Sociology and Anthropology, Vol. 8 No. 8, 65-75.
[61] B. Hultén. 2003.“Relational Marketing Strategy in Corporate Chains: BCR’s Customer Specifi c Marketing,”
Proceedings, Academy of Marketing Science Annual Conference, Washington DC, 27–31.

[62] B. H. Schmitt, Experiential Marketing New York: Free Press, 1999; B. H. Schmitt, Customer Experience
Management New York: Wiley, 2003; M. Gobé, Emotional Branding: The New Paradigm for Connecting Brands
to People New York: Allworth, 2001; M. Lindstrom, Brand Sense: Build Powerful Brands through Touch,

Taste, Smell, Sight and Sound New York: Free Press, 2005.
[63] B.Hultén. 2007. Den professionella kedjan och den kundstyrda marknadsföringen: om tillgänglighet och
värdeskapande i det binära samhället, Forskningsrapport (Stockholm: Handelns Utredningsinstitut, July
2007).

[64] Bowlby, J. 1969. Attachment And Loss. Basic Books, New York, NY, Vol. 1.
[65] Bolton, R., Kannan, R.K. & Bramlett, M.D. 2000. Implications of loyalty program membership and service
experiences for customer retention and value. Journal of the Academy of Marketing Science, Vol. 28 No. 1,

95-108.
[66] Brakus, J.J., Schmitt, B.H. and Zarantonello, L. 2009. “Brand experience: What is it? How is it measured?
Does it affect loyalty?”, Journal of Marketing, Vol. 73, May, 52-68.
[ 6 7] Cambridge Dictionary. 2017. Stimulation, Retrieved from: http://dictionary.cambridge.org/dictionary/

english/stimulation [Accessed 10 April 2019]
[ 6 8] CBI. 2017. Exporting specialty rice varieties to Europe. Center for Import Promotion from Least
Developed Countries.

[ 6 9] Champagne, E.T., Wood, D.F., Juliano, B.O., & Bechtel, D.B. 2004. The Rice Grain and Its Gross
Composition American Association of Cereal Chemists Press: Minneapolis, MN.
[70] Chen, J., Lobo, A., & Rajendran, N. 2014. Drivers of organic food purchase intentions in mainland China-
Evaluating potential customers’ attitudes, demographics and segmentation. International Journal of

Consumer Studies, 38(4), 346–356.
[71] Chaudhuri, Arjun & Morris B Holbrook. 2001. The Chain of Effect from Brand Trust and Brand Effect to
brand preformance: The Role of Brand Loyalty. Journal of Market Focused Management.

136