Page 157 -
P. 157
โครงการหนังสืออิเล็กทรอนิกส์ด้านการเกษตร เฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัว
[125] I. Holmberg & M. Salzer-Mörling. 2002. “Det expressiva projektet: identiteti det senmoderna
samhället,” in I. Holmberg and M. Wiman (eds.), En varumärkt värld, Malmö: Liber AB. 36.
[126] Iqbal, J. et al. 2016. Employing sensory marketing as a promotional advantage for creating brand
differentiation and brand loyalty. Pakistan Journal of Commerce & Social Sciences, 10(3).
[127] Isriya Prapinwadee. 2017. Consumers behavior and rice attributes for Thai hommali rice in Sichuan
province of China .The Business and Management Review, Volume 8 Number 4
[128] Jairo Antonio Rodas-Areiza a & Luz Alexandra Montoya-Restrepo b. 2018. Methodological proposal for
the analysis and measurement of sensory marketing integrated to the consumer experience. Rodas-Areiza
& Montoya-Restrepo, Revista DYNA, 85(207), 54-59.
[129] Jour Engel, J. F., D. B. 1990. Customer Behavior. 5th. Ed. Upper Saddle River. NJ: Prentice Hall. Inc.
[130] Ishitani, K. & Fushimi, C. 1994. Influence of pre-and post-harvest conditions on 2-acetyl-1-
pyrroline concentration in aromatic rice. Journal of Food Science. 67 (2): 619-622.
[131] Jacobs, R., Bou Serhal, C. & Van Steenberghe, D. 1998. Oral stereognosis: A review of the literature.
Clin. Oral. Invest. 2, 3–10.
[132] James, C.E., David, G.L. & Oram, N. 1997. A comparison of the ability of 8–9 years old children and
adults to detect taste stimuli. Physiol. Behav. 62(1), 193–197.
[ 1 33] Japutra, A., Ekinci, Y. & Simkin, L. 2014. Exploring brand attachment, its determinants and outcomes.
Journal of Strategic Marketing, Vol. 22 No. 7.
[134] Jennifer R. Mendel, Sabeeh Baig, Marissa Hall, Michelle Jeong, M. Justin Byron, Jennifer C. Morgan,
Seth M. Noar, Kurt M. Ribisl, Noel T. Brewer. 2018. Brand switching and toxic chemicals in cigarette smoke:
A national study. PLOS ONE.
[ 1 35] Jitka Veselá. 2 0 1 5 . The country of origin effect and its influence on consumer purchasing decision.
ACTA Universitatis Agriculturae Et Silviculturae Mendelianae Brunensis. V63. 667-673.
[136] J. Peck & J. Wiggins. 2006. “It Just Feels Good: Customers’ Affective Response to Touch and Its
Influence on Persuasion,” Journal of Marketing, 70 : 56–69.
[137] Johnson, M.D., Anderson, E.W. & Fornell, C. 1995. Rational and adaptive performance expectations in
a customer satisfaction framework. Journal of Consumer Research, Vol. 21 No. 4, 695-707.
[138] Judy, R., Stuart, W., & Antonio, L. 2003. The impact of colour in your logo design. Retrieved from
http://www.britishlogodesign.co.uk/business-startuphelp/logodesign/colour-in-logo-design-infographic/.
[139] Kaye-Blake, W. K. Bicknell and C. Saunders. 2005. “Process versus product: which determines consumer
demand for genetically modified apples”. The Australian Journal of Agricultural and Resource Economics.
49: 412-427.
[140] Kaynak, E. & Kara, A. 2002. "Consumer perceptions of foreign products: An analysis of product-country
images and ethnocentrism", European Journal of Marketing, 36:7/8, 928-949.
[141] Klein, J.G., Ettenson, R., Morris, M. 1998. "The animosity model of foreign product purchase: an
empirical test in the People's Republic of China", Journal of Marketing, 62:1, 89-100.
[142] Keller, K.L. 1998. Strategic brand management: Building, measuring and managing brand equity. NJ:
Prentice Hall.
140