Page 174 -

ิ
ั
ุ
ิ
ื
ิ
์
ิ
โครงการหนังสออเล็กทรอนกสเฉลมพระเกียรตสมเด็จพระเทพรตนราชสดาฯ สยามบรมราชกุมาร ี
168

Understanding other persons. Oxford: Rowman & Littlefield.
Petty, R. E., and J. T. Cacioppo. (1986). Communication and Persuasion: Central
and Peripheral Routes to Attitude Change. New York: Springer-Verlag.
Petty, R. E. et al. (2005). “To think or not to think: Exploring two routes to persuasion.” In

T. C. Brock, and M. Green. (eds.). Persuasion: Psychological Insights and
nd
Perspectives. 2 ed. London: Sage Publications, 81-116.
Pfau, M. (1997). The Inoculation Model of Resistance to Influence. In Boster, F. J. & Barnett. G. (Eds.),
Progress in Communication Sciences, 13, 133-171. Norwood, NJ: Ablex.

Rosenberry, J. and Vicker, L. A. (2017). Applied Mass Communication Theory. 2 edition.
nd
New York: Routledge.

Rosenfeld, L. B., & Bowen, G. L. (1991). Marital disclosure and marital satisfaction: Direct-
effect versus interaction-effect models. Western Journal of Speech
Communication, 55, 69-81.

Rosenthal, R., and Jacobson, L. (1968). Pygmalion in the classroom: Teacher expectation
and pupils’ intellectual development. New York: Holt, Rinehart & Winston.

rd
Rothwell, J. D. (1998). In mixed company: Small group communication (3 edition). New York:
Harcourt Brace.

Rubin, A. (1981). An examination of television viewing motives. Communication Research, 8,141-165.
Rubin, A. M. and Step, M. (2000). Impact of motivation, attraction, and parasocial interaction on

talk radio listening. Journal of Broadcasting and Electronic Media, Fall, 635-654.
Severin, W. J., and Tankard, J. W. (2001). Communication theories: Origins, methods, and uses
in mass media. New York: Longman.

Shaw, M. E. (1981). Group dynamics: The psychology of small group behavior. New York:McGraw-Hill.

Singhal, A. and E. M. Rogers. (2001). The entertainment-education strategy. In
R. E. Rice, and C. K. Atkin. (Eds.). Public Communication Campaigns.
3 ed. (pp 343-356). Thousand Oaks: SAGE Publications.
rd
Song, I., LaRose, R., Eastin, M. A., and Lin, C. A. (2004). Internet gratifications and Internet
addiction: On the uses and abuses of new media. CyberPsychology & Behavior, 7,384- 394.

Sproull, L., and Kiesler, S. (1986). Reducing social context cues: Electronic main in organizational
communication. Management Science, 32, 1492-1512.

Tidwell, L. C., and Walther, J. B. (2002). Computer-mediated communication effects on
disclosure, impressions, and interpersonal evaluations: Getting to know one another a bit