Page 179 -

์
ิ
ิ
ื
ิ
ิ
โครงการพัฒนาหนังสออเล็กทรอนกสด้านการเกษตร เฉลมพระเกียรตพระบาทสมเด็จพระเจ้าอยู่หัว

Kingsnorth, S. (2016). Digital Marketing Strategy: An Integrated Approach to Online Marketing.
Kogan Page Publishers.

Kitcharern, I., & Netpokaew, A. (2016). Communication Strategy of Gutumdai Channel for Profit
making Through Youtube in TV Program Format. Journal of Communication and
Management, 2(2), 56.
Kitthandeachaorn, T. (2016). Customer buying decision process using online platform for online

food delivery in Thailand. An Independent Study Submitted in Partial Fulfillment of the
Requirements for the Degree of Master of Science Program in Marketing. Faculty of
Commerce and Accountancy, Thammasat University.
http://ethesisarchive.library.tu.ac.th/thesis/2016/TU_2016_5802040971_6042_4649.pdf

KongLovesEat. (2022). KongLovesEat Facebook. https://www.facebook.com/KongLovesEat
Kotler, P., & Armstrong, G. (2015). Principles of Marketing. Pearson.
Kotler, P., & Keller, K. L. (2011). Marketing Management. Prentice Hall.
https://www.scholars.northwestern.edu/en/publications/marketing-management

Kristopher B., J. (2008). Search Engine Optimization: Your visual blueprint for effective Internet
marketing (Vol. 22). John Wiley & Sons. https://shoreoutsourcing.com/wp-
content/uploads/2014/09/Search-Engine-Optimization.pdf

Kudritskiy, I. (2019). The Ultimate Guide to Line Official Account For Business 2019. Rocketbots.
https://rocketbots.io/blog/the-ultimate-guide-to-line-for-business/
Lasswell Chairman, H. (1971). Economies, Political Science, and Law. Annals of the New York
Academy of Sciences, 184(1), 329–348. https://doi.org/10.1111/j.1749-
6632.1971.tb41336.x

Lau, K.-N., Lee, K., Lam, P.-Y., & Ho, Y. (2001). Web-site Marketing for the Travel-and-Tourism
Industry. Cornell Hotel and Restaurant Administration Quarterly, 42(6), 55–62.
https://doi.org/10.1177/0010880401426005

Lauterborn, B. (1990). NEW MARKETING LITANY: FOUR PS PASSE: C-WORDS TAKE OVER.
https://www.semanticscholar.org/paper/NEW-MARKETING-LITANY%3A-FOUR-PS-
PASSE%3A-C-WORDS-TAKE-Lauterborn/086d52d4dff8b8601f828896e296168abc93e5f9
Law, T. (2019, March 26). How to Use Twitter for Business Success in 2019. Oberlo.

https://www.oberlo.com/blog/twitter-for-business-ultimate-guide
Leer, J., & Krogager, S. G. S. (2021). Research methods in digital food studies. Routledge.
https://www.routledge.com/Research-Methods-in-Digital-Food-Studies/Leer-
Krogager/p/book/9780367819279

177