Page 112 -

้
ิ
คลังความรดจทัลและฐานข้อมลจดหมายเหต มหาวิทยาลัยเกษตรศาสตร ์
ู
ิ
ู
ุ

วิจัยธุรกิจที่คุณทำได: จากการเริ่มตนสูความสำเร็จ 97
Kerdpitak, C., Suriyakul Na Ayudhya, P., Insaad, T., & Heuer, K. (2023). Business model

innovation to network collaboration and knowledge management practices in Thailand’s
pharmaceutical industry entrepreneur. Kasetsart Journal of Social Sciences, 44(2), 347–

354. https://doi.org/10.34044/j.kjss.2023.44.2.04
th
Kotler, P., Keller, K. L. & Chernev, A. (2021). Marketing Management (16 ed.). Pearson.
Kotler, P., Kartajaya, H. & Setiawan, I. (2023). Marketing 6.0. Wiley.

th
Kumar, R. (2019). Research methodology: A Step-by-Step Guide for Beginners (5 ed.). SAGE
Publications.

Malhotra, N. K. (2019). Marketing Research: An Applied Orientation (7 ed.). Pearson.
th
Maxwell, J. A. (2013). Qualitative Research Design: An Interactive Approach (3 ed.). SAGE.
rd
Meyer, J. P., & Allen, N. J. (1997). Commitment in the Workplace: Theory, Research, and

Application. SAGE.

Meyer, J., Stanley, D., Herscovitch, L., & Topolnytsky, L. (2002). AFFECTIVE, CONTINUANCE, AND
NORMATIVE COMMITMENT TO THE ORGANIZATION: A META-ANALYSIS OF ANTECEDENTS,

CORRELATES, AND CONSEQUENCES. Journal of Vocational Behavior, 61, 20-52.
https://doi.org/10.1006/JVBE.2001.1842.

Mintzberg, H., Ahlstrand, B. W., & Lampel, J. (2006). Strategy Safari: A Guided Tour Through the

nd
Wilds of Strategic Management (2 ed.). Free Press.
Mintzberg, H. (2011). Managing. Berrett-Koehler Publishers.

Neuman, W. L. (2020). Social Research Methods: Qualitative and Quantitative Approaches
th
(8 ed.). Pearson.
Porter, M. E. (1985). The Competitive Advantage: Creating and Sustaining Superior. Free Press.

Porter, M. E. (1990).The Competition Advantage of Nations. The Free Press.
Porter, M. E. (2008). On Competition. Harvard Business Review Press.

Popper, K. (2002). The Logic of Scientific Discovery (2 ed.). Routledge.
nd
Riketta, M., & Landerer, A. (2005). Does Perceived Threat to Organizational Status Moderate
the Relation between Organizational Commitment and Work Behavior. The International

Management (15 ed.). Pearson.
th
Robbins, S. P., & Coulter, M. K. (2020). Management (15 ed.). Pearson.
th
Saks, A. (2021). Caring human resources management and employee engagement. Human

Resource Management Review, 100835. https://doi.org/10.1016/J.HRMR.2021.100835.
th
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research Methods for Business Students (8
ed.). Pearson.